Is There a Culture In Your Dog Walking Business?
I took a trip to Las Vegas recently for a few days away from the office and decided to still do a little "work" by attending a Zappos Culture Tour.
If you're not familiar with Zappos and their company, the short story is that their success as an internet shoe retailer is built upon the service they provide and the company culture they develop which enables that great service.
One of their mottos is to create fun and a little weirdness in the workplace. And, as soon as we walked into their company headquarters, this was immediately apparent. We visited in late October and the welcome lobby was strewn with Halloween decor and people were buzzing about like it was a total party. It was 10am on a Thursday.
While touring the company, it was obvious that "having fun" at work is not just a slogan made up by top management. It genuinely looked like there was a party going on everywhere we went.
Their suggestion throughout the tour was to have a specific culture within your own company that matches what you do and how you do it. Whether that culture is similar to Zappos' or not, decide to develop one that fits YOU.
So, does your dog walking company have its own unique culture? Do you (and your staff) encourage it to grow and naturally take its own shape? At Dogs Love Running!, we try to first and foremost make this an attractive company to staff because it's a rewarding place to work. Where else can you get paid very fairly, train for your own marathon (or just stay in shape), plus hang out with dogs all day? We make that possible and encourage people to have fun with every pet they visit. Trying to develop and grow this type of culture is always a work in progress, but it's our goal every day.
If you can create an effective culture in your company, it will most surely result in better service to your customers and more success in your business.
Leave a comment and tell us what the culture at your pet company is like.
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