Dogs Love Running! - the blog for pet owners and pet professionals
Know Your Dog Walking Target Market
I had the TV on in the background recently and a commercial caught my attention. Actually, it wasn't really the commercial itself, but rather an interesting change to the commercial that I noticed.
Not that I really pay all that much attention to peanut butter TV ads, but I've become accustomed to hearing the tag line "choosy moms choose Jif" in Jif ads. However, the other day, I saw this commercial (sorry, couldn't find a way to embed the video here, so the link is the best I could do) and heard something very different in the tag line.
This tag line was "choosy moms and dads choose Jif." Hmmm, "dads" are now mentioned. Kinda interesting.
I did some basic research and found a few "dads' rights" groups that have been put off by the omission of the word "dad" in the Jif commercial. Perhaps Jif is now trying to be more inclusive in their marketing.
This is a good lesson to consider in your dog walking company's marketing:
- are you accidentally (or purposefully) omitting a certain group(s) of people in your dog walking marketing strategy?
- are you serving a dog niche market effectively?
- are you making people mad by not "including" them in your pet sitting marketing approach?
- are there dog owners that would buy from you, but don't because you're not addressing them in your marketing?
You'll never make everyone happy, so don't try. But consider who your target market is and how you're addressing them in your advertising. Are you reaching everyone you can as effectively as you can?