In the pet care business? Here's a tip on writing an email newsletter:
Don't lead with something to the effect of "sorry to bother you, but..."
I occasionally get a newsletter or promotional email with that phrase in the subject line or as the introductory line of the body copy. In fact, I received one today.
My thought is this: if you're a pet care business and sending out a message to your customers (or potential customers), make it worth their while to be reading what you're sending.
If your message is so weak that you have to apologize about sending it, don't even bother. I'd say that sending something like this is probably even detrimental to your business.
If you've got something to say, say it loud and say it proud. Don't hide behind an apology before your reader even knows what you're talking about.
If you're sending an "appropriate amount" of email to your pet business customers and they've requested to be on your list (you're not spamming people that haven't personally signed up for your list are you?), then you should never have to say "sorry to bother you".
If you're doing email correctly for your pet care business customers, they should want to hear from you!
This probably sounds really basic and obvious at first, right? I mean, how hard is it to respond to a new dog walking or pet sitting customer when they contact you?
Well, in our opinion, it's not hard at all to respond. What's hard though is how to respond well and in a way that leads to a sale. That's the hard part. So, here are a few easy steps on how to approach a new client so that they go from a "just looking around" prospect to a brand new, loyal, and happy customer.
Super-simple words and phrases such as "thanks for calling", "we appreciate you considering us", and "we love hearing from new people like you" can go a long way if they're said in sincerity right when you start talking with that new pet client. And don't forget about email, either. Without the tone of voice that goes with a phone conversation, sometimes it's hard to get emotion across in an email. That's why you have to write out your appreciation in having a chance to email and communicate with them.
These are pretty basic, right? Well, most of your competitors aren't doing all of them, if any. So, focus on these 3 simple steps and you'll have a big advantage over the other services in town.
So you’re thinking about hiring a dog walker. I’m sure your mind is flooded with questions to research and ask the plethora of dog walking companies in your area. One of first questions you're probably thinking of concerns dog walking rates and prices.
The price of a dog walker can depend on several factors including duration of the walk, individual vs. group walks, how many dogs you have, and extra or special service requests.
Mind you, those are just some of the factors you'll want to consider and just typing those out made my head spin.
The average price for a 30-minute dog walk is between $15 to $25. For our own Elmhurst dog walking services, we charge $19.95 for a 30-minute visit. Our price is solely determined by the duration of the visit.
You’ll find that many dog walking companies will not have one set dog walking fee. The most common theme I’m noticing between dog walking rates is the varying prices based on the time of day. It’s typically cheapest to have your dog walked between 11am and 1pm, as the price will go up for earlier or later visits.
Not only does time make a difference, but also the day of the week can change the cost as well. Weekend dog walks can easily be an extra $5 or $10 on top of the normal, weekday walk.
And to further complicate things, some companies provide discounts for the number of walks you schedule each week. So if you schedule more than three walks, you’ll save a couple dollars. Great, who isn’t happy saving a few bucks? But wrapping my head around all the different dog walking prices based on so many different variables is too confusing.
I’d rather spend my efforts interviewing the potential walker or company to determine if they are trustworthy, reliable, and get along well with my dog (and me, since I’m the one who will be communicating often with that company).
At the end of the day, I don’t think cost should be the main factor to consider when choosing a dog walker. So long as the rates seem reasonable to you for the quality of service provided to you and your pooch, that’s what counts.
As a business owner, we want to keep our Naperville Dog Walking Prices as easy to understand and remember as possible.
And we certainly don't want to "trick" you into thinking you're getting one price when you're really going to be charged another.
I was reminded of this strategy while watching a TV commercial today for a large sub chain. You probably know the one where you get a 12-inch sandwich for 5 bucks. Their commercial highlighted over and over again that you can get ANY sandwich for just 5 bucks. But that price excludes certain sandwiches. So, their promotion isn't accurate. It isn't "ANY" sandwich. It's "almost any". That's not the same thing.
There's always just one price for our Naperville Dog Walking services. And it's simply determined by how long we're with your pet. The prices are:
If you want us to come on Christmas day it's $10 extra. But I think most people would find it reasonable that visits on a major holiday day might cost a bit more - that's probably expected.
Anyway, we just try to be as transparent as possible with our pricing for all our Naperville services. And I think people appreciate that.