Dogs Love Running! - the blog for pet owners and pet professionals
Pet Care Business Newsletter Basics
In the pet care business? Here's a tip on writing an email newsletter:
Don't lead with something to the effect of "sorry to bother you, but..."
I occasionally get a newsletter or promotional email with that phrase in the subject line or as the introductory line of the body copy. In fact, I received one today.
My thought is this: if you're a pet care business and sending out a message to your customers (or potential customers), make it worth their while to be reading what you're sending.
If your message is so weak that you have to apologize about sending it, don't even bother. I'd say that sending something like this is probably even detrimental to your business.
If you've got something to say, say it loud and say it proud. Don't hide behind an apology before your reader even knows what you're talking about.
If you're sending an "appropriate amount" of email to your pet business customers and they've requested to be on your list (you're not spamming people that haven't personally signed up for your list are you?), then you should never have to say "sorry to bother you".
If you're doing email correctly for your pet care business customers, they should want to hear from you!